Cactus appoints US PR agency - and builds media buzz

As part of its stateside marketing drive, Cactus recently appointed PR consultancy, MDP Publicity, to design and develop a US media campaign:

MDP Publicity is a highly successful communications agency with a special focus on the travel market. The Agency brings vast experience, in–depth knowledge and perceptive insights to each campaign it undertakes and its principal, Meryl Pearlstein, is a specialist in media relations.

The appointment has already started to generate initial media interest in the states, with an article on Travel News Gazette:

Cactus also received a mention in The Chicago Tribune:,0,7835476.story

Tinka Bose, Head of Marketing at Cactus, comments: “Cactus has always been aware of the power of PR in engaging with customers, generating interest in our services and building the Cactus brand.  So we’re really pleased to have a US team dedicated to PR and are looking forward to seeing how the campaign grows and develops in the months ahead.”

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