As part of its stateside marketing drive, Cactus recently appointed PR consultancy, MDP Publicity, to design and develop a US media campaign: https://www.mdppublicity.com/.
MDP Publicity is a highly successful communications agency with a special focus on the travel market. The Agency brings vast experience, in–depth knowledge and perceptive insights to each campaign it undertakes and its principal, Meryl Pearlstein, is a specialist in media relations.
The appointment has already started to generate initial media interest in the states, with an article on Travel News Gazette: https://ftnnews.com/tour-operators/12127-cactus-language-training-vacations-around-the-world-mix-classes-with-culture-and-activities.html.
Cactus also received a mention in The Chicago Tribune: https://www.chicagotribune.com/travel/ct-trav-0417-news-to-use-20110416,0,7835476.story
Tinka Bose, Head of Marketing at Cactus, comments: “Cactus has always been aware of the power of PR in engaging with customers, generating interest in our services and building the Cactus brand. So we’re really pleased to have a US team dedicated to PR and are looking forward to seeing how the campaign grows and develops in the months ahead.”