Cactus Worldwide Monthly Blog: September 2013

Welcome to the September edition of the Cactus Worldwide blog! This month we’re taking you behind the scenes to meet the people behind two of our most popular partner schools…

ollie_small

Hello, and welcome to September’s edition of the Cactus Worldwide blog! My name is Ollie, and I am Product Manager for our agency, Cactus Worldwide. Our team of experienced course advisors are here every day to discuss options with you and help set up a varied range of unique language-learning experiences, all over the globe, throughout the year, for all of our wonderful students.

This month’s blog is aimed at letting you take a look at some of the people behind two of our most popular partner schools in Europe – The Language Centre in Denia, on the east coast of Spain; and Centro Fiorenza on Via di Santo Spirito in the heart of Florence, Italy.

If you have any questions about anything you read here, please feel free to contact me directly via oliver.donovan@cactusworldwide.com and I’d be happy to answer any questions.

1. Spanish in Denia with Cactus Worldwide & The Language Centre

Firstly, please meet Mari Carmen Timor, the Principal of The Language Centre, situated in the historic part of Denia on Carrer de la Barbacana! TLC is a comfortable, modern and spacious school, fully equipped with wi-fi, audio-visual equipment, air-conditioning and drinks machines. It is an ideal location for families, individual adults or juniors all year-round, with a range of course and accommodation options to suit students of all shapes and sizes.

Denia is located half-way between Alicante and Valencia on the east coast of Spain. Still not sure? Click here to see its exact location on Google Maps.

Here is what Mari Carmen has to say about her school, and why it’s worth considering a visit to Denia this autumn/winter:

Who are you?

denia
My name is Mari Carmen Timor and I am currently the FEDELE president for the Valencian region of Spain, as well as school principal at TLC Dénia Spanish school (Dénia, Valencia). My personal philosophy is that it is important that students experience everything there is about a language, its people and their culture, as well as a receiving a high quality education.

How long has TLC Denia been in operation?

TLC Dénia first opened its doors in 1994 and since then I have strived to continuously stay at the forefront of teaching methods, along with keeping our accommodation satisfactory and our range of activities interesting. We specialise in offering families travelling with children the opportunity to learn the language together. For those students who want to experience a relaxed and friendly city, where they can integrate with the local people and their culture, TLC Dénia is the ideal place for studying Spanish.

What’s happening at TLC Denia this autumn, and why should students come to Denia and take a Spanish course?

denia_sea
As autumn falls I think many of us consider taking on new challenges in our lives, and for those who wish to learn or improve a language it is a fantastic time to start. The summer heat wanes making way for that magical change of light that autumn brings. The streets that were before filled with tourists now have a nostalgic calm about them.

Far from looking like a shadow of summer, Dénia thrives with the sound of its kitchens. Its wide range of restaurants makes the low season months absolutely perfect for those of our students who wish to enrich their stay with the best quality food.

For students who are nature lovers, Dénia and the surrounding area in the autumn offers wonderful mountain scenery with extensive trails of varying difficulties through breathtaking terrain, suitable for hiking or cycling. 
Not forgetting, of course, that Dénia is dominated by the ‘Montgó’, a 750-metre mountain remarkably similar to ‘Table Mountain’ in Cape Town, South Africa. It is a truly spectacular sight.

Due to all of this and much, much more, studying in the autumn months is a fascinating experience both inside and outside the classroom. And thanks to a select set of activities, our students always have a broad view of authentic life and customs here in Dénia.

2. Italian in Florence with Cactus Worldwide & Centro Fiorenza

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And now, please meet Augusto Merlini, the owner and Director of Centro Fiorenza in Florence! Centro Fiorenza is a medium-sized school that hosts 120+ students during the high season, and a few more even at their sister school on the Isle of Elba (2014 dates and prices will be up soon!). The school prides itself on providing a welcoming, family atmosphere in an international environment, and attracts consistently excellent feedback from our students.

Centro Fiorenza is located on Via di Santo Spirito, slightly set back from the Arno in the centre of Florence. Still not sure? Click here to see its exact location on Google Maps.

Here is what Augusto has to say about his school, and why it’s worth considering taking a trip to Florence this autumn/winter:

Who are you?

I am Augusto Merlini, the owner and director of Centro Fiorenza – International House Florence. I have been running Centro Fiorenza since 1982, first as a teacher in Florence and then when we opened our summer school on Elba in 1984 I spent whole summers there teaching and entertaining our students. Now I am in charge of our marketing and promotion.

What’s happening in Florence this autumn/winter?

florence duomo

Are you an art lover? If so, then don’t miss this exhibition! Forte Belvedere, the most beautiful exhibition space in Florence, has reopened after 5 years, with works by Zhang Huan. You can admire sculptures of enormous Buddhas and paintings with Huan’s particular technique in ashes. To finish the show enjoy an “Aperol Spritz” or “Hugo” at sunset on the terrace overlooking the city on one side, then turn round and take in the breathtaking view of the Tuscan countryside on the other side.

Also don’t miss a string of events in Florence and the Chianti region in September and October such as tasting Chianti Gallo Nero, Chianti Classico and Super Tuscans along with food of the region (Tagliatelle ai Funghi, Pappardelle al Cinghiale, the famous Peposo from Impruneta and many other specialties!).

And of course, you should also come and enjoy an Italian language course at Centro Fiorenza!

TI ASPETTIAMO A FIRENZE! – CIAO A PRESTO!

I hope this has been of interest, and may have given you some ideas for the colder months which are on their way! I’ve just had a peek at a few budget airline websites, and you can certainly still steal a return flight to Alicante, Valencia or Pisa in November or December for less than £100 – so it really is a great time to go. Happy planning 😉

Any questions, please feel free to contact me directly and I’d be happy to help.

Best wishes,

Ollie

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Oliver Donovan
Agency Product Manager
Email: oliver.donovan@cactusworldwide.com
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Learn French & eat chocolate…can it be true?

An educational get-away you can just about get away with!

Anyone who’s been putting off that French course now has the perfect reason to book un petit séjour in Paris this autumn. No need to tell your friends back home the minor detail that it may coincide with Salon du Chocolat, 5 days of pure chocolate heaven – no, they can just be impressed with your desire for self-improvement and hopefully not notice your fuller waistline. Read more

Language opens the door to new markets: the increase in Brazilian Portuguese, Turkish and Korean

Diversifying into new markets is a smart way for businesses to survive in hard times; having the appropriate language skills is key to tapping into these markets and forming long-term partnerships.

A few years ago we spoke about the increasing importance of Arabic, Russian and Mandarin as languages that were opening the door to valuable, developing markets – markets that were less affected by the latest global recession and which had the ability to maximise the earning potential of traditional western economies. These languages have indeed proved to be key in establishing successful business relationships with Russia, China and the Arab world, investments that will reap long-term reward.

It is now time to turn our head towards new markets that may for the same reason represent a smart business move in the current economic climate.

Brazil: Brazilian Portuguese

A prime contender here is Brazil, home to Brazilian Portuguese, and host country to major worldwide sporting events including next year’s FIFA World Cup and the 2016 Olympics. This vast South American country may have experienced a slight decrease in growth over the last year, but with the world’s eyes set on Brazil for a good few years to come and its status as one of the advancing BRICS economies, it is unlikely to lose its place in the spotlight. Brazilian Portuguese is certainly a popular language at Cactus, with students taking evening courses mostly for work reasons – a positive sign of commercial investment in the country and recognition of the need to communicate in the local language rather than relying on our own. With Brazilian Portuguese being spoken by nearly all of Brazil’s 200 million inhabitants, and the language rated as Category 1 difficulty for English speakers to learn (Category 1 being the easiest, Category 3 the most difficult*), that makes a lot of extra people you can do business with, relatively easily.

Turkey: Turkish

Second on our list of markets to watch is Turkey. A rich historical land sitting on the European-Asian divide, it is Turkey’s imminent accession to the EU that promises a significant leap in business potential. As has been witnessed with other member states, the country can expect increased overseas investment and access to economic development aid, both of which should drive economic growth.

It’s fair to say, however, that Turkey has been enjoying something of a transformation even before their EU membership comes into effect. Slowly appearing amongst Istanbul’s extravagant Ottoman mosques and exotic bazaars are ultra-modern shopping malls, fashionable bars and sleek art galleries, all frequented by a young and culturally diverse crowd who have money and time to spend it; in turn, this makes Istanbul an attractive city break for foreigners, bringing in additional foreign currency.

Turkish is a language with over 63 million native speakers and is generally classified as a language of Category 2* difficulty for English speakers. For a country such as Turkey with strong cultural traditions and deeply rooted beliefs, the ability to communicate on a personal level through knowledge of Turkish gives anyone considering doing business here a distinct advantage.

South Korea: Korean

Finally, our look at emerging markets turns to Asia. While China’s growth shows signs of slowing, its trading partner South Korea last month (July 2013) boasted its fastest growth rate in over two years. This is partly thanks to the country being home to some of the world’s most successful hi-tech and manufacturing corporations – Samsung and Hyundai Motors among them – which contribute to South Korea’s buoyant export figures. As a language to invest in, Korean is rated at Category 3* difficulty for English speakers so more time and money is required to achieve a proficient working knowledge of the language. That said, the effort to speak the local language is rarely more appreciated than it is in Asia, especially in the business environment. Add to this the fact that linguistic training invariably includes an appreciation of the relevant social and cultural contexts and building bridges with a new market such as South Korea becomes far more feasible.

The British Foreign Office has recently re-opened its language centre and is dedicating more funding to linguistic training, believing that senior diplomats working abroad command much greater respect and credibility when they can speak the language of the country where they work. The same goes for businesses wishing to expand into new markets; having a workforce who can communicate with the locals in an overseas posting puts them streets ahead, not only in terms of business success but also on a more personal level of settling into a new territory should they be relocating.

* International bodies including the British Foreign Office and the US Foreign Service Institute grade languages according to their difficulty, assuming that students are native speakers of English: Category 1 (most similarity to English; mostly Western European languages); Category 2 (siginificant linguistic and/or cultural differences from English); Category 3 (exceptionally difficult, primarily due to the complex writing system).

Cactus specialises in organising language courses for individuals and groups, having done so since 1999 for clients all over the globe and for diverse needs and budgets. Our expertise in the field of face-to-face tuition is second-to-none. With an extensive network of approved teachers and a strong in-house academic team, we are able to tailor a language course to suit your specific learning needs, anywhere in the world and whenever is convenient to you.

Language training for the legal profession

Cactus has been designing and implementing language training programmes to a wide range of industries – including global corporation, SMEs and individuals – since 2000. Here, we look at our experience working with legal organisations in Europe and worldwide.

Over the years Cactus has organised language courses for individuals and groups all over the world, catering to all needs and interests. One of our great strengths is designing courses that cater to specific industries, delivering business-specific course content to firms in sectors as diverse as marketing, fashion, technology, mining and relocation. We understand that each of these industries requires language training in order to communicate more efficiently with colleagues and clients, but that the vocabulary, etiquette and business environment that go with this may be vastly different for each different sector.

It is here that our clients reap the benefit of our extensive network of qualified, native speaker trainers, who between them cover a multitude of skills and experience. This gives us the ability to match a trainer to a specific training request, no matter how niche the industry. In other words, we can always find the right person for the job.

One area in which we have had particular success with language training is Law. Our courses have covered sectors of the legal profession from corporate law through to intellectual property law, equipping employees with the precise skills they need to meet the demands of their legal roles head on – from articulating complex ideas to high level audiences to understanding the nuances of written and verbal communication within their industry.

The implementation of a training programme

Whether training is to take place on an individual or group basis, the first step will always be for Cactus to take time to find out more about the exact role, current legal projects and language ambitions of the invididual(s) involved. A training programme is then devised with course participants contributing ideas as to what they would like to cover, such that they are involved in their own course design from the outset and remain motivated throughout. The resulting course may be 1:1, group, in-company, online, full immersion or blended learning.

First-hand experience with law firms

A long-standing client for us in the UK is international law firm Olswang, for whom we are currently providing tuition in French, Spanish and German, while in the US we have provided Mandarin language tuition for San Francisco-based Cooley LLP. Our team has also provided language training to the legal counsels of some of the UK’s top financial institutions including Lloyds TSB, Barclays and Standard Chartered.

Having spoken more in depth with the Training Coordinator at Olswang, it is clear that delegates at their London office have enjoyed benefits from their language training both inside and outside the work place. Not only have classes been an ideal opportunity to network within the firm and meet people they wouldn’t have otherwise, they also provide valuable skills to enhance communication with overseas offices and international clients. Classes are set to continue into the future and expand to other areas as we continue to listen to and fulfill their language training needs.

Anyone within the legal profession wishing to discuss how language training can work for them can contact Cactus at either our UK or US offices. Please email contact@cactuslanguagetraining.com or call us on 0845 130 4775 (UK) or +1-888-577-8451 (US toll free). You can also Request a Quote or complete a Needs Analysis & we will get back to you within 24 hours.

Cactus specialises in organising language courses for individuals and groups, having done so since 1999 for clients all over the globe and for diverse needs and budgets. Our expertise in the field of face-to-face tuition is second-to-none. With an extensive network of approved teachers and a strong in-house academic team, we are able to tailor a language course to suit your specific learning needs, anywhere in the world and whenever is convenient to you.

The tomato fight: top 10 phrases in Spanish to help you survive La Tomatina!

Ever year in a small village named Buñol, near Valencia in Spain, local Spaniards take to the streets, which become a battlefield for their weapon of choice…tomatoes! Check out our top ten ‘La Tomatina’ essential festival vocabulary and phrases!

La Tomatina‘ festival begins on the last Wednesday of August and is part of a week-long Spanish festival. It starts with the palo jamón – the “ham stick” – a greased pole with a piece of ham at the top. While the crowd wait impatiently for someone to try and climb the pole they sing and dance.

Once someone has climbed to the top of the pole and got the ham, a water cannon is fired into the air signalling the beginning of the tomato fight! Then several trucks filled with tomatoes are poured onto the gathered crowd and the locals start throwing them at each other!

If you would like to truly take part in this amazing tomato fight in Spain, then check out our essential vocabulary and phrases to ensure you survive the festival!

Our Top 10 La Tomatina phrases:

ENGLISH SPANISH
Did someone get the ham? ¿Alguien consiguió el jamón?
Let the battle begin! Que comience la batalla!
Watch out! ¡Cuidado!
Behind you! Detrás de usted/de ti!
Take cover! Ponerse a cubierto!
All I see is red Todo lo que veo es de color rojo
Has there been a signal yet? Han dado ya la señal?
Where can I wash my clothes? ¿Dónde puedo lavar mi ropa?
Stop! I’ve had enough! ¡Alto! Ya he tenido suficiente!
I need some rest! Necesito descansar un poco!

Our Top 10 La Tomatina Vocabulary:

ENGLISH SPANISH
the tomato el tomate
to squash aplastar
to hurl lanzar
the ham stick el palo jabón
safety glasses gafas de protección
the battle la batalla
the hose la manguera
projectile el proyectil
dirty sucio
to wash lavar

Cactus specialises in organising language courses for individuals and groups, having done so since 1999 for clients all over the globe and for diverse needs and budgets. Our expertise in the field of face-to-face tuition is second-to-none. With an extensive network of approved teachers and a strong in-house academic team, we are able to tailor a language course to suit your specific learning needs, anywhere in the world and whenever is convenient to you.